Facebook Pixel setup that gets your data right
We install, configure and verify the Meta (Facebook) Pixel and Conversions API — recovering conversions lost to iOS 14+ and ad blockers — so Meta's algorithm optimizes on complete, clean data and your ads perform better.
- Verified Meta Pixel & Conversions API setup
- Recover conversions lost to iOS 14+ & ad blockers
- Accurate data that fuels better ad performance
+30%
More tracked conversions with CAPI
Tracking that fuels your ad performance
Meta's algorithm is only as good as the data you feed it. When your pixel misfires or misses conversions, your ads waste budget on the wrong people. We wire up complete, accurate tracking — browser and server-side — so every euro is optimized toward real results.
- Capture every purchase, lead and key action
- Recover conversions lost to iOS 14+ & ad blockers
- Feed Meta's algorithm complete, clean data
- Build powerful retargeting & lookalike audiences
- Report on true ROAS with confidence
Everything you need for pixel-perfect tracking
Meta Pixel Installation & Setup
Correct, verified installation of the Meta (Facebook) Pixel on your website — base code, event configuration and testing so your data is accurate from day one.
Conversions API (Server-Side Tracking)
Server-side tracking with the Meta Conversions API to recover data lost to iOS 14+, ad blockers and cookie limits — so your campaigns optimize on complete, reliable signals.
Event & Custom Conversion Setup
Standard and custom event tracking via Google Tag Manager — purchases, leads, add-to-cart and more — with parameters and deduplication configured correctly.
E-commerce & Catalog Tracking
Full funnel and product catalog tracking for Shopify, WooCommerce and custom stores — powering dynamic product ads and accurate ROAS reporting.
Custom Audiences & Retargeting
Pixel-powered custom and lookalike audiences that let you retarget warm visitors and reach new buyers who look just like your best customers.
Tracking Audit & Troubleshooting
A full audit of your existing pixel and events to fix duplicate, missing or misfiring conversions — restoring trust in your data and your reporting.
Why our tracking setups win
- Verified Meta Pixel installation & testing
- Server-side Conversions API (CAPI) setup
- iOS 14+ & cookie-loss data recovery
- Event deduplication done correctly
- Standard & custom conversion tracking
- Google Tag Manager implementation
- E-commerce funnel & catalog tracking
- Custom, lookalike & retargeting audiences
- GDPR & consent-mode compliant setup
- Full audit of existing pixel & events
- Clear documentation & handover
- Transparent fixed-price quotes
Tracking that stays accurate as things change
Platforms, browsers and privacy rules change constantly — and broken tracking silently wastes ad spend. We monitor your events, add new conversions as your funnel evolves and keep your data clean and compliant, so your reporting and optimization stay reliable.
- Ongoing event & conversion monitoring
- New event setup as your funnel evolves
- Data quality checks & match-rate tuning
- Consent-mode & privacy compliance updates
- Support when platforms change tracking rules
Our pixel & tracking setup process
Audit & Plan
We review your site, funnel and existing tracking, then map the events and conversions that matter to your goals.
Install & Configure
We set up the Meta Pixel, Conversions API and events via Google Tag Manager with correct parameters and deduplication.
Test & Verify
We validate every event in Events Manager and Test Events, fix misfires and confirm data flows accurately.
Document & Support
We hand over clear documentation and provide ongoing support as your funnel and platform rules change.
A tracking partner who gets the details right
Bad data quietly burns ad budget. Businesses choose us because we treat tracking as the foundation of profitable advertising — implemented precisely, tested thoroughly and documented clearly, with privacy built in from the start.
- Tracking specialists, not guesswork
- 5+ years wiring up accurate ad data
- Server-side CAPI expertise
- Privacy-first, compliant implementations
- Fixed pricing with no hidden costs
- Clear documentation & ongoing support
What clients say
about us
Frequently asked questions
The Meta Pixel is a piece of tracking code on your website that measures the actions visitors take after seeing your ads. It lets you track conversions, optimize campaigns, build retargeting audiences and measure true ROAS — without it, you're advertising blind.
Yes — and you also need the Conversions API. iOS 14+, ad blockers and cookie restrictions cause the browser pixel to miss conversions. Pairing the pixel with server-side tracking (CAPI) recovers that lost data so Meta can optimize on complete signals.
The Meta Conversions API sends conversion data server-to-server, independent of the browser. It complements the pixel to improve data accuracy, event match quality and campaign performance — especially since iOS 14+. For most advertisers, we recommend running both with deduplication.
Yes. We set up full e-commerce tracking — view content, add to cart, checkout and purchase — plus product catalog integration for Shopify, WooCommerce and custom stores, so you can run dynamic product ads and report accurate ROAS.
Yes. We implement tracking with consent mode and cookie-banner integration so your setup respects user consent and complies with GDPR and other privacy regulations, while still capturing the data you're allowed to collect.
A standard pixel and event setup is typically completed within a few days. Adding the Conversions API, e-commerce funnels and custom conversions may take a little longer. We'll give you a clear timeline after a quick review of your site.
Ready to stop wasting ad spend on bad data?
Get a free, no-obligation tracking audit from our Meta Pixel experts today.