Google Tag setup that gets your data right
We install and configure the Google Tag (gtag.js) and Google Tag Manager — with accurate Google Ads and GA4 conversion tracking, server-side tagging and Consent Mode — so your marketing runs on clean, complete and compliant data.
- Clean Google Tag & GTM implementation
- Accurate Google Ads & GA4 conversion tracking
- Server-side tagging & Consent Mode v2 compliant
100%
Verified, accurate conversions
Every conversion measured, every euro accountable
Google Ads Smart Bidding and GA4 reporting are only as good as the data you feed them. When tags misfire or double-count, you optimize on lies. We build clean, deduplicated tracking — browser and server-side — so every conversion is measured once and reported right.
- Track every conversion and key event accurately
- Recover data lost to ad blockers & cookie limits
- Feed Google Ads & GA4 clean, complete signals
- Stay compliant with Consent Mode v2 & GDPR
- Report on true performance with confidence
Everything you need for accurate tag tracking
Google Tag & GTM Setup
Correct installation of the Google Tag (gtag.js) and Google Tag Manager — clean container structure, data layer and triggers so every tag fires exactly when it should.
Google Ads Conversion Tracking
Accurate Google Ads conversion tracking with Enhanced Conversions — so every lead and sale is measured and Smart Bidding optimizes on complete, reliable data.
GA4 Event Tracking
Full GA4 event and conversion setup through the Google Tag — page views, clicks, forms, purchases and custom events mapped correctly to your business goals.
Server-Side Tagging
Server-side GTM that moves tracking off the browser to recover data lost to ad blockers and cookie limits, improving accuracy, speed and data control.
Consent Mode & Privacy
Google Consent Mode v2 and cookie-banner integration so your tags respect user consent and stay compliant with GDPR while preserving as much data as allowed.
Tag Audit & Debugging
A full audit of your tags, triggers and data layer to fix duplicate, missing or misfiring events — restoring trust in your conversion data and reporting.
Why our tag setups win
- Clean Google Tag & GTM implementation
- Google Ads conversion & Enhanced Conversions
- Complete GA4 event & conversion tracking
- Server-side tagging for data recovery
- Consent Mode v2 & GDPR compliance
- Structured, maintainable data layer
- Cross-domain & e-commerce tracking
- Event deduplication done correctly
- Full audit of existing tags & triggers
- Clear documentation & handover
- Faster site with fewer redundant tags
- Transparent fixed-price quotes
Tags that stay accurate as things change
Platforms, browsers and privacy rules change constantly — and broken tags silently corrupt your reporting and bidding. We monitor your tags, add new conversions as your funnel evolves and keep your data clean and compliant, so your marketing decisions stay reliable.
- Ongoing tag & event monitoring
- New tags & conversions as your funnel evolves
- Data quality checks & deduplication tuning
- Consent & privacy compliance updates
- Support when platforms change tracking rules
Our Google Tag setup process
Audit & Plan
We review your site, funnel and existing tags, then map the events and conversions that matter to your goals.
Implement & Configure
We set up the Google Tag, GTM container, data layer and conversions with correct triggers and deduplication.
Test & Verify
We validate every tag in Tag Assistant, GA4 DebugView and Google Ads, fix misfires and confirm data is accurate.
Document & Support
We hand over clear documentation and provide ongoing support as your funnel and platform rules change.
A tracking partner who gets the details right
Bad data quietly burns ad budget and misleads every decision. Businesses choose us because we treat tagging as the foundation of profitable marketing — implemented precisely, tested thoroughly and documented clearly, with privacy built in from the start.
- Tracking specialists, not guesswork
- 5+ years wiring up accurate marketing data
- Server-side & Consent Mode expertise
- Privacy-first, compliant implementations
- Fixed pricing with no hidden costs
- Clear documentation & ongoing support
What clients say
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Frequently asked questions
The Google Tag (gtag.js) is Google's tracking code that connects your website to Google Ads and GA4. It measures conversions and events so you can track performance, optimize campaigns and report on ROI. Without it set up correctly, your data — and your ad optimization — is unreliable.
The Google Tag (gtag.js) is the tracking snippet itself. Google Tag Manager (GTM) is a container that lets you manage all your tags, triggers and variables in one place without editing code. For most sites we recommend GTM for flexibility, with the Google Tag configured inside it.
Yes. We configure Google Ads conversion tracking with Enhanced Conversions and full GA4 event and conversion tracking through the Google Tag, with deduplication so your numbers are accurate across both platforms.
Server-side tagging moves tracking from the browser to a server you control, recovering data lost to ad blockers and cookie restrictions while improving accuracy, page speed and data governance. It's a strong upgrade for advertisers who rely on accurate conversion data.
Yes. We implement Google Consent Mode v2 and integrate your cookie banner so your tags respect user consent and comply with GDPR, while still recovering as much conversion data as consent allows.
A standard Google Tag and conversion setup is typically completed within a few days. Adding server-side tagging, e-commerce tracking and Consent Mode may take a little longer. We'll give you a clear timeline after a quick review of your site.
Ready to stop optimizing on broken data?
Get a free, no-obligation Google Tag audit from our tracking experts today.